To celebrate Hispanic Heritage Month, AT&T tasked us with a store-refresh that would span across the hundreds of Hispanic shopper centered retail shops in the US. This campaign had to match the current look AT&T had in stores, but we wanted to make sure it spoke to Hispanics in a more culturally relevant manner. Video and Print were just two of the multiple media produced to realize this campaign, speaking also to the multiple products offered like AT&T Fiber Internet and AT&T Prepaid seen in the wall graphics below.

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Role: Art Director

Client: AT&T

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