Eu·phe·jism — noun — a mild or indirect word or expression (i.e.: euphemism) substituted for "semen" (male reproductive fluid). This term was coined for a book and spot designed to bring awareness to prostate cancer. The "handmade" book has over 100 examples of euphejisms like "lust custard" and "motion lotion." The spot was released online and the book was sold on etsy for about $15. All proceeds went to the Prostate Cancer Foundation and Zero: The End of Prostate Cancer.

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Role: Hair & Makeup

Production: VFX/ Pixelworkers

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Recognition:

Featured on musebyclio

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