Sam's Club
The Ask
As part of the new business pitch team, we were excited to answer an RFP for Sam's Club. The ask was to
develop a brand campaign that features Sam’s Club as the facilitator of togetherness, showcasing how their assortment of quality products at disruptive value make it easy for members to share more, serve more and live more.
We need to:
1) Increase consideration and intent to shop among members
2) Increase consideration and intent to join among prospects
3) Increase ”for me” affinity amongst the shoppers​
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​Role: Art Director
The Work
Working with our strategy team, we developed TWO distinct approaches to Sam's Club RFP. You can see the entire deck presented in the link below, or you can scroll down to catch a glimpse at some of the creative developed.
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Look & Feel Option 1
