CONAGRA RFP

The Ask

As part of the new business pitch team, we were excited to answer an RFP for CONAGRA. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, and food service establishments. They asked us to launch a new gourmet frozen meal line, targeting younger, flavor-seeking consumers who value convenience and "restaurant-like" experiences at home. This will be under a new-to-market brand that isn't already established.

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We have two key customers:

Walmart: National grocer ($1M budget)

Shoprite: Regional Northeast grocer (350 outlets, $300K budget)​​​​

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Creative caveat:

With no existing creative assets provided the following imagery is for concept purposes only and features visuals generated through Gen AI on our proprietary OAI platform—illustrating the limitless potential of our creative capabilities.

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To strengthen our RFP response, we highlighted our use of OAI throughout the presentation—a key differentiator for Flywheel.

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Below is the complete deck we presented to the clients, along with the creative assets designed using a combination of user design and OmnI AI.

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​Role: Art Director